Content Is The King

Well, unless you’re reading in Tennessee. As I remember from my trip to Memphis, Elvis is “The King” there.

But everywhere else, content is the number one thing that will make your online presence great, yet it’s the very last thing anyone seems to want to create.

It’s the number one project killer. Someone will want a website, podcast, or other piece of media - but have no idea what they want to say, even an idea of the message.

All too often, business, organizations, and entrepreneurs think that a list of bullet points suffice as what’s needed.

When it comes to product or service sites, commonly, it’s the lack of a clear value statement and making it about the visitor.

Other times, it’s doing meta overload and relying too much on others, creating too little unique, interesting content. After all, more and more web users are employing Google Reader, Bloglines, and other services to pull that content in for themselves, and the use of yet another meta-site is declining by the day.

It goes down to a theory you will see repeated over, and over, and over, and over again - it isn’t one thing.  It’s the combination of things that make interactive successful, and for the most part, there needs to be a significant majority if not all the part there for it to work.

Content is one of those parts.