Bad Adidas Ad Network Placement

It’s important to be very careful when working with any sort of ad network that your brand get placed with something that meets your brand standards.

Frankly, when it comes to ad networks, even the mighty Google gets it wrong - and a lot. Of course, with this sort of automated bid system, it’s almost unavoidable to have mistakes. However, the image below is a little bit of a doozy - I wonder if the Adidas folks are OK with this one…

The reaction I hear time and time again from advertisers and publishers is that brands want safe places to be - content that isn’t too controversial or offensive. And going with an ad network means that anything could happen unless you’re very vigilant and/or your ad network pre-screens the sites so you know what you’re getting.