Getting Smart About Domain Names

.com, .net, .org, .tv… brandable, keyword rich… which one is best to select?

The not-so-easy answer is - it depends.  It depends on your niche, what is available, and what is brandable.

However, there is one thing you shoudn’t do - create alphabet soup.

We two weeks ago talked to someone who was convinced that the initials of three different things were the right way to go, because they made sense.  Unfortunately, they only made sense to him.

You need to select your address carefully - in some ways, like you would a retail spot.  Different streets and different neighborhoods mean different things to different people, as well as you want to make sure who your neighbors are.

If you’re going to select something other than a .com name (as they’re usually first to be picked up) is what does your neighbor do?  Is it a competitor?  Is it content that if someone did goof and type in the wrong extension they wouldn’t be horribly surprised?

What are your tips?