Too Much Video? Maybe, Depending On Your Audience

We were talking with a client about a site they visited and came across something very interesting.

So many folks want to add all kinds of video, bells and whistles, and more to their site - because it’s “cool.”  And I agree, strategic implementation of multimedia can really make a site go “wow!”

This client made the mention that they were completely lost on the site they visited - they didn’t get the message, and it was just too much.

Just like other forms of design, sometimes too much is too much.  Not only is that video close to invisible to search engines (and search is a critical part of getting traffic to your site); but it can overwhelm and confuse your core message.

After all, as a business site, you’re there to communicate a message and enable others to get things done and buy from you (in one form or another).  I’m not saying we need to go back to 1998; but sometimes, the best decision is NOT to do something.