http://interactivemediatips.com/online Discussing Web 2.0, Podcasting, Web Design, Blogging and More Tue, 23 Sep 2008 14:56:54 +0000 http://backend.userland.com/rss092 en (editors note: This is not my story, but a combined story of a few friends with a common thread). You go to your favorite blogs and forums.  You post, helping people, relating your stories.  You're a member of the community. And over time, you notice.  You notice there is this douche who's ... http://interactivemediatips.com/online/2008/09/23/maybe-social-media-is-not-for-you/ With the release of iTunes Genius in iTunes 8 (which I've been playing with for a day or so now), I realized that there is a metric that they're not capturing that they could capture that would revolutionize podcast reporting (for good or bad, I'm not sure). The number one question ... http://interactivemediatips.com/online/2008/09/10/itunes-geniuss-possible-impact-on-new-media/ We were talking with a client about a site they visited and came across something very interesting. So many folks want to add all kinds of video, bells and whistles, and more to their site - because it's "cool."  And I agree, strategic implementation of multimedia can really make a site ... http://interactivemediatips.com/online/2008/09/06/too-much-video-maybe-depending-on-your-audience/ I don't just like to post links without editorial, but I don't have time right now - may write more later, but this was found on Chris Brogan's Twitter, about the problem with being free in social media and web work. After all, having been in this game for a decade ... http://interactivemediatips.com/online/2008/08/18/found-online-the-problem-with-being-free/ I twittered on this earlier today, and thought it good enough for a blog post to share with the rest of you. I saw a cool campaign for some pretty valuable B2B information - sounds snore-o-riffic, but it was some pretty cool stuff for business nerds. However, when I got the link ... http://interactivemediatips.com/online/2008/08/15/love-your-user-1-keep-friction-low/ Thanks Rob McNealy (@RobMcNealy on Twitter) and the folks at StartupStoryRadio.com for interviewing me on internet marketing and how to find a good firm for your business. Take a listen and enjoy! http://interactivemediatips.com/online/2008/08/04/interview-on-internet-and-online-marketing/ Everyone talks about how they want to "create" viral marketing - and I'm still very dubious that it can be caught in a bottle. However, after listening last night's to the most recent episode of Net@Nite with Amber MacArthur, I noticed something very interesting about Jibjab - a company that has ... http://interactivemediatips.com/online/2008/07/31/is-email-the-best-way-to-ignite-viral-marketing/ As I type this (or tap if you will) from my iPhone after installing the new Wordpress app I can't help but wonder if mobile might actually catch on in the U.S. I'm not going to be absurd and say it'll happen tomorrow; but it WILL happen, in my opinion, when ... http://interactivemediatips.com/online/2008/07/24/is-the-web-finally-going-mobile/ Let me preface this by saying that I live and swear by Wordpress.  It's useful and reliable. That said, a lot of people who are unfamiliar with blogging give it a bad rap, because they don't realize it's power and how to utilize it.  Maybe they're too cheap to spend some ... http://interactivemediatips.com/online/2008/07/07/host-your-own-wordpress-for-maximum-benefit/ One of the most common calls or complaints I get from folks about whatever service provider is that their site is down for some reason or another.  Although there is shaky hosting out there, it's actually usually the user (but through no fault of their own); whether it's a router ... http://interactivemediatips.com/online/2008/07/06/is-it-you-or-is-it-just-me/ Recently, I had a difficult conversation (well maybe for me). I was talking on the topic of an upcoming event, and the organizers were upset someone had blogged that the event was happening sooner than they had the press release ready.  The blog post wasn't incorrect; but it was limited in ... http://interactivemediatips.com/online/2008/07/02/blog-posts-arent-press-releases/ Let's tell a little story. According to Ars Technica, Metallica's management Q Prime decided to "outreach" to the blogging community by inviting some bloggers to listen to a pre-release version of their upcoming album. Bestill the heart, bloggers do what bloggers do - and blog about the album and the experience.  And ... http://interactivemediatips.com/online/2008/06/16/metallica-blogger-fail/ Saw a report today from the USC School of Business around social media and online initiatives - and the information was great. All in all, the biggest reason why there isn't an embrace of new media yet is that they don't understand it... not to mention new media is still levels ... http://interactivemediatips.com/online/2008/06/12/why-some-mostly-big-businesses-dont-get-new-media/ Was talking around the shop the other day about some of the challenges we see folks face - and one of them is when they select the wrong team for the job, and what projects we know we need to turn down. I'll be the first to tell you that we're ... http://interactivemediatips.com/online/2008/06/11/what-everybody-ought-to-know-about-selecting-a-web-firm/ .com, .net, .org, .tv... brandable, keyword rich... which one is best to select? The not-so-easy answer is - it depends.  It depends on your niche, what is available, and what is brandable. However, there is one thing you shoudn't do - create alphabet soup. We two weeks ago talked to someone who was ... http://interactivemediatips.com/online/2008/06/08/getting-smart-about-domain-names/ An interesting thing that I run into very often is people who want all kinds of video content, esp. long form items.  And sometimes, it really works and is good. However, there are a lot of times where audio outperforms video by factors of anywhere from 2-4 to one.  Long format ... http://interactivemediatips.com/online/2008/05/30/video-is-sexy-but-audio-can-be-more-effective/ It's important to be very careful when working with any sort of ad network that your brand get placed with something that meets your brand standards. Frankly, when it comes to ad networks, even the mighty Google gets it wrong - and a lot. Of course, with this sort of ... http://interactivemediatips.com/online/2008/05/23/bad-addidas-ad-network-placement/ So I've been twittering a bit - and I like Twitter. It has turned into a pretty good way to keep up with folks without having to do a lot of work. It's got some value - not sure what yet, outside of being a cool tool to ... http://interactivemediatips.com/online/2008/04/30/the-unofficial-twitter-glossary/ I love the guys at 37signals - they're not perfect, but they make solid products and do something that so many web companies don't - that's make money.  It seems like again we as a community are completely forgetting about it. Check out this fabulous presentation at Startup School. It's about ... http://interactivemediatips.com/online/2008/04/20/a-secret-to-making-money-online/ There is a lot of debate in the "give to get" community about how to give away something but also get something - like a lead - from it. Some have eschewed the idea altogether - saying that giving away a white paper or article or something is a waste of ... http://interactivemediatips.com/online/2008/04/10/how-to-give-away-an-article-to-get-value/